create a better world with Kuraray

We can’t create
the future alone.

Create a better world with Kuraray.
One that combines sustainability and growth.

Our Vision & Purpose


Kuraray has established a new corporate tagline.
For nearly 100 years, we’ve pushed the boundaries of the industry while continuing to embrace our mission: For people and the planet – to achieve what no one else can. Since 1926, we have worked to develop innovations for a better tomorrow, solve social issues, and create new value through our business activities.
We formulated this phrase to express our unchanging corporate attitude as well as our desire to discover new solutions together.

Brand Story

Beyond impossible lies what’s possible.
Waiting to be discovered by those with the courage
to challenge the norm and bring about change.

Nearly a century ago, one such pioneer made it possible for a successful company
to serve the greater good and society at large.

While also rewarding and nurturing its employees and stakeholders.

That company is Kuraray.

And today while we face new challenges;
The need to protect the environment.
The need to improve global health.
The need to create cleaner chemicals.

That founding belief in what’s possible remains unchanged.

We still work for the benefit of all.
We still trust in our expertise in chemistry to go beyond and innovate.
And we still embrace the power of collaboration with others.

Knowing we’re stronger and better, when working together
to change impossible into possible for everyone.

As we make our journey together towards a fairer, safer,
more sustainable future, a real possibility.

Possibility can change the world. And it starts here.

About Kuraray Europe GmbH

Kuraray has a global presence with teams in over 30 countries worldwide. We want to partner with you to solve global challenges. Let’s work together towards a more sustainable future. Learn more about Kuraray!

Medium-Term Management Plan "PASSION 2026"

Contact us