For example, we are constantly expanding and improving our portfolio of materials in the Life and Personal Care business. Our Kuraray POVAL™ LV grades were developed specifically for the cosmetics industry and are used in face masks, sun creams, shampoos, and mascara. Of course, the substances are safe to use and also particularly environmentally friendly. We also want to continue to expand the performance of sports and outdoor products and raise them to the next level of quality. Therefore, we are pooling our technical know-how and creative thinking to continually surpass consumers' desire for high-quality, durable leisure equipment in terms of quality and style.
This was also the aim of the constructive and inspiring discussions on site. Trends and current requirements were highlighted, such as the reduction of CO2 emissions, repulpability or biodegradability of packaging, customer needs, and ideas for remedies were discussed. "Our product portfolio and exciting prototypes were available for visitors at our booth - for example, curious visitors could experience our ideas for high-barrier packaging solutions," recalls Joris Bohets, our Market Development Manager at Kuraray Europe and responsible for our Kuraray Poval business unit.
K 2022 offered the great solutions that already exist and the areas where there is still a lot of untapped potentials. Nevertheless, the global shortage of raw materials and the associated price increases remain challenges that we must overcome together. That is why the issue of sustainability is also one of our key innovation drivers in all segments. We are constantly optimizing our barrier materials for Paper and Plastic Packaging products to enable our customers to continue to develop sustainable and reliable packaging. "We are also striving for new forward-looking developments of our materials in the automotive sector, especially in the transition to e-mobility," says Amir Bahrami, Market Development Manager at Kuraray and responsible for our Genestar business unit.
The numerous contacts we were able to make at this year's trade show reinforce our vision: Together with customers and partners, we are taking the path to a sustainable future.