A diverse team holding a workshop

Our strategy

Innovation, digitalization and sustainability: three ubiquitous terms – and yet so much more than mere buzzwords. We also believe that they are the key to a better future. Digitalization offers huge potential for innovative ideas. And innovative ideas can only be successful if they are also sustainable. All three terms are closely linked and only develop their full transformative power together.

This is precisely where our medium-term management plan PASSION 2026 comes in. We have launched numerous initiatives and projects to enable sustainable growth and tackle the challenges of the future. We are guided by the following convictions:

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