Arbor Day & Hanami | Kuraray Europe

Arbor Day & “Hanami"

Arbor Day & “Hanami" – viewing cherry blossoms Today is "Arbor Day" - the day of the tree, a global holiday reminding us of the beauty of nature and our responsibility for the environment.

This has a special meaning for us at Kuraray as the cherry blossom (sakura in Japanese) has been in full swing in most parts of Japan and in the milder climate zones of Europe for the past couple of weeks. There is hardly a human being not enchanted by the simple beauty of the opulently blossoming trees, especially in Japan, of course, where the blossom, which lasts only a few days, is understood as a symbol of the transience of life and is celebrated festively with picnics under the trees – “Hanami” is the name of this beautiful tradition.

To mark the 90^th anniversary of Kuraray, cherry trees were planted at all Kuraray sites worldwide in 2016. So it is a good time now to take a look at the cherry trees that connect us with our colleagues at other Kuraray sites around the globe.

A total of six trees were planted in Europe: three at the German sites of Kuraray Europe GmbH in Frankfurt, Hattersheim and Troisdorf, two at the Russian site of OOO Trosifol in Bor / Nizhny Novgorod and one in Holesov in the Czech Republic at KURARAY EUROPE MORAVIA S.R.O.

Fortunately, all six of them have survived even some harsh winters well, thrive splendidly and all bear blossoms! Admittedly - a single, young tree only gives an idea of the pink-white colour frenzy and blossom magic that a group of mature trees convey. Nevertheless - the cherry trees connect us as a visible sign with our Japanese roots and are at the same time a symbol for the growth and development of our company.

Take your time for your personal "Hanami" in the parks and gardens in your area with a picnic in the green - be it under cherry blossoms or chestnuts!

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